A professional headshot is more than just a photograph—it’s your digital handshake, your first impression, and a key component of your business and your personal brand. Whether you’ve recently had your headshots taken or are considering a session, here’s how you can make the most of them.

1. Your Website

If you own a business or contribute to one, you can use your headshot on:

The “About” or “Team” page to personalise your presence.
Blog posts or articles to add authenticity.
Email signatures to create a personalised touch.

2. Social Media Profiles

Your headshot is essential for social media presence, especially on platforms where professionalism matters most.

LinkedIn – A high-quality headshot can boost your credibility and increase engagement on your profile.
Facebook & Instagram – Even on more relaxed platforms, a professional headshot helps establish trust and consistency. Having a variety of photos with different poses (formal, relaxed, laughing etc.) helps to show off your personality so your clients gain an insight into who they will be doing business with.
Twitter/X – Many professionals use Twitter for networking; a polished profile picture enhances your online authority.

3. Marketing Materials

Your headshot can be incorporated into various marketing tools such as:

Business cards.
Brochures and flyers to connect with potential clients.
Speaker bios if you participate in conferences or events.

4. Professional Directories and Listings

If you’re listed in online directories (lawyers, consultants, medical professionals, etc.), a high-quality headshot helps build trust.

5. Press and Media Opportunities

If you’re featured in interviews, guest articles, or news pieces, media outlets will often request a professional headshot. Having one ready ensures you present yourself in the best possible light.

6. Online Portfolios and CVs

If you’re a freelancer or creative professional, adding a headshot to your portfolio makes it more personable. Some modern CVs include a headshot for an extra professional touch.

7. Virtual Meetings and Speaking Engagements

Your professional photo can be used as:

A profile image on Zoom, Microsoft Teams, and Google Meet.
Conference and event promotions where you’re a speaker or panelist.

8. Personal Branding

If you’re building a personal brand, a consistent headshot across platforms strengthens your recognition.

Use it for book covers, podcast branding, or online courses.
Incorporate it in email newsletters or signature templates.

Final Tips for Using Your Headshots Effectively:

Keep it updated – A headshot should be refreshed every few years to reflect your current look.
Use high-resolution images – Blurry or pixelated photos are not a good look and reduce your credibility.
Be consistent – Using the same headshot across different platforms reinforces your brand recognition.

Your professional headshot is a powerful tool—don’t let it go to waste!

If you’re ready to update your images or need advice on making the most of your photos, I’m here to help. Get in touch to book your next session!

LOU MORRIS PHOTOGRAPHY

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Maximising Your Headshot: Where and How to Use Your Professional Photos